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Skiing into Profit: A Guide to Investing in Japan’s Emerging Ski Resort Markets

Part 1: Overview of Japanese Ski Resorts and Investment Value

Introduction

Japanese ski resorts are becoming increasingly popular among international investors due to their world-class snow, cultural appeal, and expanding infrastructure.

In this two-part series, we explore Japan’s ski resorts from an investment perspective.

 

This first article provides a comprehensive overview of the major ski resort areas and their investment appeal.

The second article will focus on specific recommendations for regions that offer the most promising opportunities for real estate investment based on accessibility,

rental demand, and future growth potential.

 

1. Strengths and Weaknesses of Japanese Ski Resorts

Strengths

 

1. Snow Quality

Japan’s ski resorts, particularly in Hokkaido and Nagano, are renowned for their powder snow, known as “Japow” (Japanese powder).

Niseko in Hokkaido has gained international fame for its world-class snow quality, while Hakuba in Nagano is also highly regarded among skiers.

Investment Insight:

The high-quality powder snow attracts a steady stream of international tourists,

ensuring consistent rental demand and profitability for real estate investors.

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Soak feeling the wind from the ocean? Interesting opportunity : Atami onsen resort (YouTube)

Soak feeling the wind from the ocean?

Some outside baths in Atami is only 5m away from the ocean. 

You can soak feeling the wind from the ocean.

Atami is a very popular getaway destination and is renown of the onsen in the area.

It is also one of the primary locations for diving in Izu.

I visited Atami in May 2019 with a client.
You can enjoy the great ocean view from the hot onsen tub in Japanese style hotels.

It has been dead for a long time but regained the tourists for a last
few years.

It is now one of the hottest tourists spots near Tokyo.

It is only 60 min away from Tokyo and you can take shinkansen from there.

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Want to enjoy onsen 24/7 ? : Here is what you should do Villa in Hakone (YouTube video)

(Mt. Fuji and Lake Ashinoko, Hakone)

When was the last time you stretch your legs in your onsen tub ?

I recently visited Hakone for my client who resides in USA.

He asked me to search a villa in Hakone with onsen (hot springs)

Just a short trip from Tokyo, Hakone has great hot springs at the foot of Mount Fuji.

If you travel on the Odakyu Limited Express Romancecar(which I normally take),

Hakone is inly about 90 minutes from Shinjuku station.

For more than 400 years, Hakone has flourished as a favorite onsen destination.
In Hakone, there are many onsen hotels and locations with magnificent views of Mount Fuji.

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Discover restful and super-affordable properties in Chiba Boso peninsula: Within easy reach from Tokyo

(Boso peninsula)

* Foreigners can buy a property in Japan without having special qualification.

Explore the charming houses by the lovable ocean and beach
New listings in Boso peninsula, Chiba prefecture!
If you live in Tokyo and want to buy a second house near the ocean and beach,  I always recommend Boso peninsula (Kamogawa city, Katsuura city, Minamiboso city, Tateyama city etc). The location is excellent and it takes only 1.5 hours from central Tokyo by car.
You can drive on a highway all through to Kamogawa city from Tokyo and there is no traffic. If you don’t want to drive and rather want to indulge in drinking a beer on the way, there is very comfortable express bus service from Tokyo station. The seafoods and vegetables are nice and fresh (In fact, Chiba prefecture is a major supplier of seafood and vegetables to Tokyo Metropolitan kitchens so nice foods you are eating in Tokyo are often produce of Chiba).  Izu peninsula area in Shizuoka prefecture is also very famous for nice beaches and onsen (hot springs) but Izu’s location is not perfect. It takes about 3.5 hours by car to Izu Shirahama beach from Tokyo. In the modern busy life, proximity matters.
In Boso peninsula, they have great surf in the pacific ocean and the quality of sea water is superb.  (Believe me you can’t imagine how good the quality of water is in Kamogawa city  which is merely 1.5 hours away from Tokyo). In 2020, Tokyo Olympics surfing competition will be held in Katsuura city. According to one of my surfer friends, Boso peninsula is the best surfing spot in Japan.
Today I picked up two interesting properties in Boso Peninsula, Chiba prefecture.


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1.5 hour by car from the center of Tokyo, enjoy the magnificent ocean view adjacent to Pacific Ocean: Unspoiled real estate opportunities in Kamogawa

(Sunset in Katsuura city)

* Foreigners can buy a property in Japan without having special qualification.

The days with the ocean view spreading in front of you will make your time away from your busy city life. You can enjoy BBQ, parties etc in the garden with your friends.
Minamiboso area -Minamiboso city, Tateyama city, Kamogawa city and Katsuura city- in Chiba prefecture

can offer you such priceless time.
If you have never been there, you would be amazed to see the beautiful blue ocean.
Okinawa is better ?
Well, there is really no comparison.
I am not saying Kamogawa is the most beautiful in the world and have topped the list of dream holiday destinations.
There’s no doubting the allure of its perfect white sand beaches and swaying palms in Okinawa or Ishigaki islands.
But you can’t go to Okinawa every week.
Kamogawa certainly is a good place to get away from busy Tokyo and treat yourself to a view of the blue oceans, and wide skies.
In fact, in order to captivate the opportunities due to the recent market dynamics in private lodging law, I am seeking a property (house) to renovate and run as a hotel in Kamogawa right now.
Today I am discussing the viability of the investment in Kamogawa and surrounding area.

Where is Kamogawa ?

(Map from Tokyo to Kamogawa city)

Kamogawa (鴨川市 Kamogawa-shi) is a city located in Chiba Prefecture, Japan.
As of May 2018, the city had an estimated population of 32,789. It is a small city.
Kamogawa is near the southeastern tip of the Boso Peninsula, facing the Pacific Ocean, about 70 km south of the prefectural capital, Chiba City,
and about 85 km from Tokyo.

The area has a warm maritime climate with hot summers and mild winters.
(perfect for weekend villa or second house !)
Kamogawa is home to Mount Atago, which at 408.2 m (1,339 ft) is the highest point in Chiba Prefecture.

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What is Hida-Takayama in Gifu ? Why so many Jewish people visit there ? : Will you be ready for investment in private lodging (minpaku) property ?


(Historic village in Hida-Takayama)

It is not secret that Japan is a surprising combination of peace and chaos, old and new and has just the right amount of anorak.
Inbound tourism continues to thrive as a record 28.7 million tourists visited Japan in 2017, up 19 percent from the previous year and apparently keeping the nation on track for the government’s target;40 million in 2020.
Challenges remain such as a tight supply of accommodations that cater to overseas guests and a heavy concentration of visitors from East Asia. 
According to JNTO (Japan National Tourism Organization), the estimated number of international travelers to Japan in April reached to 2.9 million with an increase of 12.5% compared to the previous year, recording the best April ever. The estimated number of international travelers to Japan in 2018 reached to 10 million (+15.4% from 2017).

(Number of Inbound tourists by year)

(Inbound tourists by country in 2017)

That said,  Hida-Takayama (飛騨高山)has become one of major tourist destinations among the foreign tourists
but it is not that popular destination for average Japanese.
I have recently read an interesting article about Israeli tourists in Hida-Takayama and would like to share the Takayama city’s
strategy how they become one of the most popular tourist places among foreigners especially Jews.
According to Takayama city statistics, the number of Israeli visitors has increased from mere 2,833 in 2013 to over 10,000 mark for the first time in 2016. The number has more than triple. 

Total number of Israeli visitors to Japan during 2016 was about 30,000 so one-third of them visited Takayama.
In 2017,  the total number of Israeli guests to Japan increased to 32,000 from previous year (up 7%)

(Chic Hida-Takayama old town village with historical kominka)
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