Turnkey Hospitality Investment in the Center of Niseko Hirafu
Located in the heart of Hirafu Lower Village in Kutchan Town, Hokkaido, this hotel and lodge property offers a rare opportunity to acquire a high-performing hospitality asset in one of Japan’s most globally recognized ski destinations. Combining stable income with long-term growth potential, this offering is ideal for investors seeking a foothold in Asia’s premium resort market.
Property Overview
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Address: 2 Chome, Niseko Hirafu, Kutchan Town, Hokkaido
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Property Type: Hotel, Lodge, and Retail
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Price: Price: ¥2.6 billion (approx. USD 17.33 million, excluding tax)
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Land Area: 1,465 m²
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Total Floor Area: 2,340.54 m²
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Hotel: 1,390.83 m²
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Lodge: 949.71 m²
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Year Built:
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Hotel: 2011 (Steel structure, 4 floors + 1 basement)
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Lodge: 1978 (Wood + RC structure, 3 floors)
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Access:
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8 minutes by car from JR Hirafu Station
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1-minute walk from Hirafu Crossroads Bus Stop
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Annual Revenue (2024)
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Hotel Operation: ¥179,020,012
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Lodge Operation: ¥40,141,086
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Rental Income from Commercial Tenants:
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Physio Shop: ¥17,250,000
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Ski Rental Shop: ¥4,800,000
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Total annual income exceeds ¥240 million.
Why Hirafu?
Niseko’s Hirafu area is widely known for its world-class powder snow, vibrant international community, and luxurious accommodations. The Lower Village in particular offers a unique blend of rustic charm and accessibility, with ski lifts, restaurants, shops, hot springs, and shuttle bus stops all within walking distance.
Over the past decade, the area has seen strong growth in international tourism, with continued development of high-end resorts and private chalets. Land scarcity and strict zoning regulations have further driven demand.
About the Operation
The property is currently operated as M Hotel & M Lodge Niseko, offering:
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Free Wi-Fi
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Ski & snowboard storage with drying room
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Winter shuttle service
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Prime location within Hirafu Village
These features contribute to a high guest satisfaction rate and recurring customer base.
Investment Highlights
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Fully operational income-generating hospitality asset
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Freehold ownership (land and building)
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Located in a designated scenic and tourism development zone
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Strong inbound tourism recovery post-COVID
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Long-term capital appreciation potential in a global resort market
This is a turnkey opportunity for investors seeking strong cash flow and future upside in a globally recognized resort location.
Contact Us
For a detailed brochure, financial breakdown, or to arrange a private viewing, please get in touch. We welcome inquiries from both domestic and international investors.
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