Central Tokyo Is Becoming a Playground for Global Capital—But Where Should Smart Buyers Look Next? - Yamamoto Property Advisory

Central Tokyo Is Becoming a Playground for Global Capital—But Where Should Smart Buyers Look Next?

From SUUMO

Tokyo vs Coastal Japan: Condo Prices Across Key Cities in 2025

The latest SUUMO Greater Tokyo New Condo Price Map (2025) provides a striking snapshot of average condominium prices across Tokyo’s 23 wards and the surrounding prefectures. For overseas investors and expatriates, the map is a valuable guide to understanding where capital is flowing, where affordability is collapsing, and where opportunities remain.

*SUUMO is one of Japan’s largest real estate information platforms, operated by Recruit Holdings. It provides extensive listings for new condominiums, second-hand apartments, houses, land, and rental properties across Japan. Beyond property search, SUUMO also offers market data, price maps, and housing guides, making it a widely used tool for both homebuyers and investors.The numbers shown in its Greater Tokyo Price Map represent the average prices of new condominiums, converted to a standard 70㎡ unit. This makes it easier to compare across wards and cities.

Central Tokyo – The Ultra-Luxury Core

The top three wards are in a league of their own:

  1. Minato-ku (港区): ¥26,202万円 (≈¥262 million)

  2. Chiyoda-ku (千代田区): ¥20,810万円 (≈¥208 million)

  3. Chuo-ku (中央区): ¥8,697万円 (≈¥87 million)

These areas have experienced sharp price escalation, fueled strongly by foreign investment—particularly from Chinese buyers. The result is that properties here are increasingly out of reach for the average Japanese salaryman. Supply is extremely limited, and prestige pricing will likely continue.

Popular Residential Wards – Meguro, Setagaya, Suginami

  • Meguro-ku (目黒区): ¥12,895万円 (≈¥129 million)

  • Setagaya-ku (世田谷区): ¥10,563万円 (≈¥106 million)

  • Suginami-ku (杉並区): ¥10,360万円 (≈¥104 million)

These west-side wards combine green, family-friendly neighborhoods with proximity to central business districts. Meguro, in particular, attracts both expats and upwardly mobile Japanese households.

Greater Tokyo & Saitama / Kanagawa Markets

  • Omiya, Saitama (大宮区): ¥7,417万円 (≈¥74 million)

  • Urawa, Saitama (浦和区): ¥7,161万円 (≈¥72 million)

  • Yokohama, Nishi-ku (横浜市西区): ¥8,937万円 (≈¥89 million)

  • Kawasaki, Nakahara-ku (川崎市中原区): ¥8,015万円 (≈¥80 million)

  • Funabashi (船橋市): ¥5,275万円 (≈¥53 million)

  • Chiba City (千葉市): ¥3,988万円 (≈¥40 million)

  • Narita (成田市): ¥3,202万円 (≈¥32 million)

Saitama’s twin hubs, Omiya and Urawa, are highly recommended. While farther from central Tokyo, they offer excellent commuter connectivity, better affordability, and improving residential environments. In Kanagawa, Nishi-ku in Yokohama and Nakahara-ku in Kawasaki have reached near-Tokyo price levels, reflecting redevelopment and sustained demand.

Coastal Cities – Kamakura & Yokosuka

  • Kamakura (鎌倉市): ¥6,822万円 (≈¥68 million)

  • Yokosuka (横須賀市): ¥5,184万円 (≈¥52 million)

Kamakura is prized for its cultural heritage and seaside lifestyle, popular with both Tokyo commuters and second-home buyers. Yokosuka benefits from rental demand tied to its naval base and scenic bay setting.

Key Insights for Investors

  1. Central Tokyo under foreign investor pressure: Minato (¥262M), Chiyoda (¥208M), and Chuo (¥87M) have been pushed up by overseas capital, especially from China. For most domestic buyers, these wards are becoming unattainable.

  2. Kanagawa is no longer “cheap”: Yokohama Nishi (¥89M) and Kawasaki Nakahara (¥80M) are approaching inner Tokyo levels.

  3. Saitama hubs are the smart alternative: Omiya (¥74M) and Urawa (¥72M) offer strong infrastructure, livability, and value, making them highly attractive compared with overheated central Tokyo.

  4. Lifestyle diversification: Kamakura (¥68M) and Yokosuka (¥52M) combine lifestyle appeal with reliable tenant bases.

  5. Yield vs liquidity trade-off: Narita (¥32M) and Chiba (¥40M) are affordable, but investors must carefully assess resale prospects.

Area Price Table (2025 | SUUMO, New Condos)

Location Price (万円) Approx. ¥ million
港区 Minato-ku 26,202 262.0
千代田区 Chiyoda-ku 20,810 208.1
中央区 Chuo-ku 8,697 87.0
目黒区 Meguro-ku 12,895 128.9
世田谷区 Setagaya-ku 10,563 105.6
杉並区 Suginami-ku 10,360 103.6
大宮区 Omiya-ku (Saitama) 7,417 74.2
浦和区 Urawa-ku (Saitama) 7,161 71.6
横浜市西区 Yokohama (Nishi-ku) 8,937 89.4
川崎市中原区 Kawasaki (Nakahara) 8,015 80.2
鎌倉市 Kamakura 6,822 68.2
船橋市 Funabashi 5,275 52.8
横須賀市 Yokosuka 5,184 51.8
千葉市 Chiba 3,988 39.9
成田市 Narita 3,202 32.0

Final Thoughts & Call to Action

Tokyo’s condominium market is diverging rapidly. Central wards are becoming playgrounds for global capital, pricing out domestic professionals, while Saitama and select Kanagawa hubs present more balanced opportunities for both investors and residents. Coastal cities like Kamakura and Yokosuka offer lifestyle-driven value, while Chiba and Narita remain yield-oriented plays with higher risk.

If you are a foreign investor or an expat in Japan considering a purchase, navigating this market requires local expertise, bilingual support, and access to off-market listings.

📩 Contact Yamamoto Property Advisory today to discuss tailored investment opportunities.
🌐 Explore more insights on our official blog.

Do not make decisions based only on headlines—let’s align your goals with the right property, right location, and right timing.

Toshihiko Yamamoto is the founder and principal broker of Yamamoto Property Advisory, a distinguished real estate brokerage in Tokyo that specializes in luxury residential and investment properties for an international clientele. His firm caters to discerning investors seeking premier properties for personal use and income-generating whole buildings for investment purposes.A licensed realestate broker in Japan, Mr. Yamamotoholds an MBA from Bond University in Australiaand a Certified Commercial Investment Member (CCIM) designation from the CCIM Institute in the United States. His extensive international experience, having lived abroad in Australia and the United Kingdom, equips him with a nuanced understanding of global real estate trends and the unique needs of foreign investors.With over two decades of experience in international business, Mr. Yamamoto has successfully conducted business with clients from more than 20 countries. As a seasoned property investor himself, he provides informed guidance to his clients as they navigate the intricacies of the Japanese real estate market to secure optimal investments.Discover more in his book, “The Savvy Foreign Investor’s Guide to Japanese Properties: How to Expertly Buy, Manage, and Sell Real Estate in Japan,” available on Amazon, iBooks, and Google Play.Connect with us through social media on Instagram, WhatsApp, and LINE for further information and expert assistance.

                                                          

About the book 
Ama
zon.com Link

Our YouTube channel

Back to Home

Leave a Reply

Your email address will not be published. Required fields are marked *